Yes, but by less than COSRX or LANEIGE, and mostly because of an Olive Young Korea discount that ends November 28. On November 10, 2026, 14 of the 15 Anua products we matched cost 22% to 44% less on Olive Young Korea’s website than at Ulta, that day the cheapest or tied for cheapest of the three US stores we checked. The Heartleaf Pore Control Cleansing Oil is ₩15,000 (about $11.11) against $20.00, and the PDRN moisturizing cream is ₩19,500 (about $14.44) against $24.00. The PDRN Lip Serum saves far more: ₩5,200 (about $3.85) against $12.00, 68% less.
Two things make Anua different from the other brands we have priced. First, most of the Korean savings depend on a sale: 14 of the 15 product pages showed a discount ending November 28, and at Olive Young’s regular prices seven of the 15 would cost about the same as or more than at Ulta. Second, US prices are not the same everywhere: Olive Young US was usually $1 higher than Ulta, and Anua’s own US site was the same or higher. That changed with its Early Black Friday pricing: on November 13 its Peach 70 Niacin Serum was $12.00 against $22.00 at Ulta. If you are staying in the US, start with Ulta, and check Anua’s own site first if it is running a sale. If you are visiting Korea, look at the two-packs and refill sets first: on the cleansing oil, the Peach 70 and TXA serums and the PDRN cream, they come to less than half of Ulta’s price per bottle. Prices were checked online on November 10, 2026, Korea time, and rechecked on November 13; store prices can differ.
Quick facts, checked November 10, 2026
- Short answer
- Yes, mostly thanks to the November discount. We matched 15 Anua products: 13 by size, the Heartleaf 77 toner by price per millilitre, and the PDRN serum as a Korean set with a refill. On Olive Young Korea’s website, 14 of them cost 56% to 78% of Ulta’s price, converted at ₩1,350 per dollar; the PDRN Lip Serum cost 32%.
- US prices
- On November 10 Ulta was the cheapest or tied on all 15. Olive Young US was $1 higher on 13 of them, and Anua’s US site was the same on four and higher on ten, matched by product name. Ulta ships free on orders over $35 and Olive Young US from $35; Anua’s site ships free above $60. None showed a sale on these single products on November 10. By November 13 Anua’s own site was running Early Black Friday pricing, selling the Peach 70 Niacin Serum at $12.00 (regular $22.00), below both Ulta and Korea’s ₩21,500 (about $15.93); Ulta and Olive Young US had not changed. Sephora’s US brand list had no Anua page on either date. US prices exclude sales tax.
- Sale timing
- Olive Young Korea’s product pages showed discounts ending November 28, 2026 on 14 of the 15 (the Heartleaf cleansing foam’s runs to December 30). Thirteen of them started on November 1 or 2, and the serum set had the same sale price on October 21, so the discount looks recurring; we do not know yet whether December will repeat it. At regular prices, seven of the 15 cost 99% to 123% of Ulta’s price; the third table below lists them.
Anua prices: Korea vs Ulta
Korean prices are the prices Olive Young’s Korean website showed on November 10, 2026, converted at ₩1,350 per US dollar. Olive Young calls this its best price (최적가, choe-jeok-ga): it includes the site’s sale discount and can include a product coupon listed on the product page, though none of the 15 Anua product pages we opened had one. Points and card discounts are not included. US prices in this table are Ulta’s, because on November 10 Ulta was the cheapest or tied for cheapest on every product; the next section shows the other two US stores. We compared only products whose name and size match on both sides, and did not compare ingredient lists. Two rows need a note. The Heartleaf 77 toner is sold as 350 ml in Korea and 250 ml in the US, so that row compares the price per millilitre. And Olive Young Korea listed the PDRN serum only in sets, so that row uses the 30 ml bottle that comes with a 30 ml refill pouch.
| Product | Korea as % of Ulta | Olive Young Korea sale price | Ulta price |
|---|---|---|---|
| PDRN Lip Serum, 10 ml | 32% | ₩5,200 ($3.85) | $12.00 |
| Heartleaf Pore Control Cleansing Oil, 200 ml | 56% | ₩15,000 ($11.11) | $20.00 |
| Heartleaf 77 Soothing Toner | 57% per ml | ₩22,800 ($16.89) for 350 ml | $21.00 for 250 ml |
| PDRN 100 Hyaluronic Acid Booster Toner, 250 ml | 60% | ₩16,900 ($12.52), with a 40 ml bonus | $21.00 |
| PDRN Hyaluronic Acid 100 Moisturizing Cream, 60 ml | 60% | ₩19,500 ($14.44), with a 30 ml bonus | $24.00 |
| PDRN Hyaluronic Acid Moisturizing Cleansing Foam, 150 ml | 64% | ₩12,900 ($9.56) | $15.00 |
| 7 Rice Ceramide Hydrating Barrier Serum, 50 ml | 66% | ₩19,500 ($14.44) | $22.00 |
| Heartleaf Quercetinol Pore Deep Cleansing Foam, 150 ml | 71% | ₩13,500 ($10.00), with a 25 ml bonus | $14.00 |
| Peach 70 Niacin Serum, 30 ml | 72% | ₩21,500 ($15.93) | $22.00 |
| Niacinamide 10 TXA 4 Serum, 30 ml | 72% | ₩21,500 ($15.93) | $22.00 |
| PDRN Hyaluronic Acid Capsule 100 Serum, 30 ml | 73%, for twice the serum | ₩27,500 ($20.37), with a 30 ml refill | $28.00 |
| Rice Enzyme Brightening Cleansing Powder, 40 g | 74% | ₩17,900 ($13.26) | $18.00 |
| Rice 70 Intensive Moisturizing Milk, 150 ml | 76% | ₩19,500 ($14.44) | $19.00 |
| PDRN Hyaluronic Acid Hydrating Capsule Mist, 100 ml | 76% | ₩21,500 ($15.93) | $21.00 |
| Collagen Retinol Refining Gua Sha Cream, 80 ml | 78% | ₩31,500 ($23.33) | $30.00 |
The toner row is 80% if you simply compare the two prices, but the Korean bottle is 100 ml bigger; per millilitre the Korean price is 57% of Ulta’s. The PDRN serum row is the reverse case: ₩27,500 is 73% of Ulta’s price for one bottle, and the Korean set holds twice as much serum. The biggest savings are on the lip serum, the cleansing oil, the Heartleaf toner, the PDRN toner and the PDRN cream, at 32% to 60% of Ulta’s price. The cleansing powder, the rice milk, the mist and the gua sha cream save the least, about a quarter. The two cleansing foams and the serums fall in between, at 64% to 73%. One naming note: Olive Young Korea uses its own Korean names for two products here, the Niacinamide 10 TXA 4 Serum (“TXA niacin dark-mark serum”) and the Heartleaf Quercetinol foam (“heartleaf pore foam”). We matched both by name and size, not by ingredient list. For the same comparison across other brands, see our K-Beauty Price Check; for brands where the gap is bigger, our COSRX and LANEIGE Korea vs US price guides. Our Anua PDRN serum review covers the serum itself.
Ulta vs Olive Young US vs Anua’s own site
LANEIGE charged the same list price at every US store we checked. Anua does not: the price depends on where you buy it. These were the single-product prices on November 10; the one change we saw on November 13 is noted in the table.
| Product | Ulta | Olive Young US | Anua US site |
|---|---|---|---|
| PDRN Lip Serum, 10 ml | $12.00 | $13.00 | $12.00 |
| Heartleaf Pore Control Cleansing Oil, 200 ml | $20.00 | $21.00 | $22.00 |
| Heartleaf 77 Soothing Toner, 250 ml | $21.00 | $22.00 | $23.00 |
| PDRN 100 Hyaluronic Acid Booster Toner, 250 ml | $21.00 | $22.00 | $21.00 |
| PDRN Hyaluronic Acid 100 Moisturizing Cream, 60 ml | $24.00 | $25.00 | $31.00 |
| PDRN Hyaluronic Acid Moisturizing Cleansing Foam, 150 ml | $15.00 | $16.00 | $15.00 |
| 7 Rice Ceramide Hydrating Barrier Serum, 50 ml | $22.00 | $23.00 | $23.00 |
| Heartleaf Quercetinol Pore Deep Cleansing Foam, 150 ml | $14.00 | $14.00 | $20.00 |
| Peach 70 Niacin Serum, 30 ml | $22.00 | $23.00 | $22.00 (Nov 13 sale: $12.00) |
| Niacinamide 10 TXA 4 Serum, 30 ml | $22.00 | $23.00 | $28.00 |
| PDRN Hyaluronic Acid Capsule 100 Serum, 30 ml | $28.00 | $29.00 | $30.00 |
| Rice Enzyme Brightening Cleansing Powder, 40 g | $18.00 | $19.00 | $20.00 |
| Rice 70 Intensive Moisturizing Milk, 150 ml | $19.00 | $20.00 | $20.00 |
| PDRN Hyaluronic Acid Hydrating Capsule Mist, 100 ml | $21.00 | $26.00 | not listed under this name |
| Collagen Retinol Refining Gua Sha Cream, 80 ml | $30.00 | $31.00 | $35.00 |
On November 10 Ulta was the cheapest or tied on all 15. Olive Young US was $1.00 higher on 13 of them, and Anua’s own US site was the same on four and higher on the rest we could match by name. Shipping points the same way: Ulta ships free on orders over $35 and Olive Young US from $35, while Anua’s site charges $6.99 on orders up to $60. Anua’s site does discount bundles (its home page showed sets at about $20 to $67 off), and Olive Young US had discounts of 6% to 15% on three Anua set and option listings, but neither showed a sale on these single products on November 10, and Ulta’s Anua page showed regular prices only. When we rechecked on November 13, Ulta and Olive Young US had not changed, but Anua’s own site was running Early Black Friday pricing: more of its sets were marked down, along with a few single products, and the Peach 70 Niacin Serum was $12.00 (regular $22.00), cheaper than Ulta and below Korea’s ₩21,500 (about $15.93), though Olive Young Korea’s two-pack still works out to about $9.26 a bottle. The other products we matched by name had the same prices on that site. Two cautions about the last column. Anua’s site showed the size for seven of these 14 products in the data we read; the other seven, including the PDRN cream, the TXA serum and the Heartleaf foam, where its prices are well above Ulta’s, are matched by product name only. And it listed the 100 ml mist under a different name, so that cell is left without a price. Sephora’s US brand list had no Anua page on November 10 or November 13.
What changes after November 28
Fourteen of the 15 product pages we opened on Olive Young Korea showed a discount window ending November 28, 2026; the Heartleaf cleansing foam’s runs to December 30. Thirteen of the windows began on November 1 or 2, and two (the cleansing powder and the lip serum) on August 30. That suggests a recurring discount rather than a one-off: the PDRN serum set was the same ₩27,500 when we checked it for our Price Check on October 21, and two of these windows have already run for more than two months. We cannot tell you yet whether December will repeat it. If it does not, you pay Olive Young’s regular price.
| Product | Korea regular price | As % of Ulta |
|---|---|---|
| PDRN Lip Serum, 10 ml | ₩7,000 ($5.19) | 43% |
| Heartleaf Pore Control Cleansing Oil, 200 ml | ₩20,000 ($14.81) | 74% |
| Heartleaf Quercetinol Pore Deep Cleansing Foam, 150 ml | ₩14,000 ($10.37) | 74% |
| Heartleaf 77 Soothing Toner, 350 ml | ₩30,500 ($22.59) | 77% per ml |
| PDRN Hyaluronic Acid Capsule 100 Serum, 30 ml with a 30 ml refill | ₩58,500 ($43.33) | 77% of two Ulta bottles |
| PDRN Hyaluronic Acid Moisturizing Cleansing Foam, 150 ml | ₩16,000 ($11.85) | 79% |
| PDRN 100 Hyaluronic Acid Booster Toner, 250 ml | ₩25,000 ($18.52) | 88% |
| Peach 70 Niacin Serum, 30 ml | ₩27,000 ($20.00) | 91% |
| PDRN Hyaluronic Acid 100 Moisturizing Cream, 60 ml | ₩32,000 ($23.70) | 99% |
| Rice 70 Intensive Moisturizing Milk, 150 ml | ₩27,000 ($20.00) | 105% |
| 7 Rice Ceramide Hydrating Barrier Serum, 50 ml | ₩32,000 ($23.70) | 108% |
| Niacinamide 10 TXA 4 Serum, 30 ml | ₩32,000 ($23.70) | 108% |
| Rice Enzyme Brightening Cleansing Powder, 40 g | ₩27,000 ($20.00) | 111% |
| Collagen Retinol Refining Gua Sha Cream, 80 ml | ₩45,000 ($33.33) | 111% |
| PDRN Hyaluronic Acid Hydrating Capsule Mist, 100 ml | ₩35,000 ($25.93) | 123% |
If the discount lapses, about half the list stops being a bargain: seven of the 15 would cost about the same as or more than at Ulta. The lip serum, the cleansing oil, the two cleansing foams, the Heartleaf toner and the serum set would still be more than 20% cheaper. Olive Young’s list prices for Anua are high and the discounts are deep (the serum set is listed at ₩58,500 and sold at ₩27,500), so check the price on the day instead of assuming a saving. Separately, Olive Young Korea’s next quarterly sale is likely around the start of December (the 2024 sale ran December 1 to 7); our guide to Olive Young sales and coupons explains how the product discounts, cart coupons and points differ.
The US side can move too. On November 10 Ulta’s Anua page showed no sale prices, and it still showed none on November 13, while Anua’s own site was running Early Black Friday pricing. On the gua sha cream, the rice milk and the 100 ml mist, Korea’s sale price is only 22% to 24% below Ulta’s, so an Ulta deal of 25% or more would make those three cheaper at home; we will recheck after November 27 and note the result here. Our Olive Young Black Friday guide tracks the November sale dates, and our gift sets under $30 list includes Anua’s 5-Step Glass Skin Routine Set at Ulta.
Anua products are also listed on Amazon. Prices there change often, so we do not quote them; compare what you see with the prices above.
Two-packs and refill sets: Korea’s real bargain
Olive Young Korea sells many Anua products as two-packs (2입, i-ip) and refill sets, and this is where Korea is clearly cheaper. These were the listing prices on November 10. We opened the product page only for the first one, so treat the rest as examples.
PDRN serum, 30 ml with a 30 ml refill
₩27,500 (list ₩58,500), about $20.37, for 60 ml. One 30 ml bottle is $28.00 at Ulta, so per millilitre the Korean set is about 36% of Ulta’s price. Olive Young US sells the same refill set for $53.00. A second Korean set pairs the 30 ml serum with a 30 ml PDRN cream for ₩22,500, about $16.67.
Two-packs of the oil, the serums and the cream
Two 200 ml cleansing oils were ₩25,900, about $19.19, or $9.59 a bottle against $20.00 at Ulta. Two TXA serums were ₩27,500 ($10.19 each against $22.00), two Peach 70 serums ₩25,000 ($9.26 each against $22.00), and two 60 ml PDRN creams ₩29,500 ($10.93 each against $24.00). That is 42% to 48% of Ulta’s price per bottle. The two-packs of the Heartleaf cleansing foam (₩23,900) and the 100 ml mist (₩33,500) save less, at 59% to 63% of Ulta’s price per bottle.
Heartleaf 77 toner, 350 ml with a 350 ml refill
₩27,500 (list ₩49,000), about $20.37, for 700 ml. Ulta’s 250 ml bottle is $21.00, so per millilitre the Korean set is about 35% of Ulta’s price. A 500 ml Sanrio edition was ₩26,500, about $19.63; Anua’s US site sells a 500 ml bottle for $34.50.
One more like-for-like set: the Heartleaf double-cleansing duo (200 ml oil plus 150 ml foam) was ₩25,500, about $18.89, in Korea. Olive Young US sold the same pair with a pore brush for $30.00, marked down from $35.00. Sets change with each sale, so treat these as November examples. One packing note: the 200 ml cleansing oil, the toners, the 150 ml foams and milk and the 350 ml toner refill are over the 100 ml carry-on liquid limit, so they go in checked luggage.
What an $86 Ulta basket costs in Korea
Take four Anua staples at Ulta: the Heartleaf Pore Control Cleansing Oil ($20.00), the Heartleaf Quercetinol Pore Deep Cleansing Foam ($14.00), the PDRN serum ($28.00) and the PDRN cream ($24.00). That is $86.00 before sales tax, and enough for free shipping.
The same four on Olive Young Korea’s website were ₩15,000, ₩13,500, ₩27,500 and ₩19,500: ₩75,500, about $55.93, and the Korean versions add a 25 ml foam, a 30 ml serum refill and a 30 ml cream. The Korean basket costs about 65% of Ulta’s price during the sale. At Korea’s regular prices it would be ₩124,500, about $92.22, more cash than at Ulta because the serum comes only as a set with a refill; size for size, that is about 82% of Ulta’s price.
Many Olive Young stores in tourist areas (look for the Tax Free sign) refund the tax at the counter on purchases of ₩15,000 or more when you show your physical passport, so what you buy in store comes down a little further. Our Korea beauty shopping guide covers how the refund works.
What each country has that the other doesn’t
We read 70 Anua listings on Olive Young’s Korean website on November 10. Several products that Ulta or Olive Young US sell were not among them under a matching name: the Azelaic Acid line (serum, pads, toner and moisturizer), the BHA 2% Gentle Exfoliating Toner, the Heartleaf LHA Moisture Peeling Gel, the Heartleaf Low pH Deep Cleansing Water, the Heartleaf 80 Moisture Soothing Ampoule, the Rice 70 Glow Milky Toner, the 3 Ceramide Panthenol Moisture Barrier Cream and the retinol eye cream. Ulta also had a KPop Demon Hunters collaboration range that we did not see on the Korean site. We checked Olive Young’s website only, not its stores or other Korean shops.
The reverse list is shorter. Olive Young Korea listed a few things that we did not find under a matching name at any of the three US stores: a Heartleaf 77 B3 zinc serum and cream for breakouts, the Gyeol cushion foundation, a tone-up sunscreen called Matte-but-Glow Cover Beige, and a 350 ml size of both the cleansing oil and the Heartleaf toner. We left sunscreens out of the price tables because we could not confirm that the Korean and US versions are the same product.
Where to buy Anua in Korea
Olive Young is the practical choice: its stores are easy to find in tourist shopping areas such as Myeongdong, and the prices above are from its own website. Two cautions. Store prices and sets can differ from the website, so check the shelf price. And Olive Young Korea’s website generally needs Korean phone verification, so most visitors buy in store. Other Korean shops also sell Anua, but we did not compare their prices. If you are choosing between Olive Young’s Korean, Global and US sites, our Olive Young Korea vs Global vs US guide explains which one ships where; the Global site does not ship to US addresses.
If you are not traveling, start with Ulta: it was the cheapest or tied for cheapest of the three US stores on every product here on November 10, and on 14 of the 15 on November 13, when Anua’s own site had an Early Black Friday price on one serum. Ulta ships free on orders over $35. See how to buy Korean beauty online from the US for the other options, and Olive Young’s bestsellers in Korea vs the US for what Koreans are buying across all brands this month.
Korean names to search for
On Olive Young Korea’s website and app, listings use Korean names. These are the words that help in the app or when you ask staff in a store. The romanization is an approximate guide, not IPA.
Sources and update date
Updated November 13, 2026 (prices rechecked; Anua US Early Black Friday pricing added). Next check: after Black Friday (November 27) for US prices, including Anua’s own site, where sale prices may end or spread to more products, and in the first week of December for Olive Young Korea’s prices after the November discounts end.
View sources
- Rechecked November 13, 2026: Olive Young Korea search results (72 results; no listing we had read on November 10 changed price, and the sale window on the cleansing oil and the TXA serum still ran to November 28), the Ulta Anua brand page (the 15 products we compare were unchanged and no sale was shown), Olive Young US search (52 listings, no price changes), the Anua US store product list (sale prices on more sets and on some single products, including the Peach 70 Niacin Serum, $12.00 against $22.00, under the site’s “Early Black Friday” banner; the other single products we compared were unchanged) and Sephora’s US brand list (no Anua).
- Olive Young Korea, search results for 아누아 (Korean; 72 results, of which we read 70 different listings with list and sale prices, including the two-packs and refill sets), read November 10, 2026.
- Olive Young Korea product pages (Korean), read November 10, 2026, each showing the list price, the sale window and the best price: PDRN serum 30 ml with 30 ml refill (₩58,500, sale ₩27,500, November 2 to November 28), Heartleaf 77 toner 350 ml (₩30,500, sale ₩22,800), cleansing oil 200 ml (₩20,000, sale ₩15,000), Heartleaf cleansing foam 150 ml with 25 ml (₩14,000, sale ₩13,500, November 1 to December 30), Peach niacinamide serum 30 ml (₩27,000, sale ₩21,500), TXA niacin serum 30 ml (₩32,000, sale ₩21,500), PDRN cream 60 ml with 30 ml (₩32,000, sale ₩19,500), Rice 70 milk 150 ml (₩27,000, sale ₩19,500), rice enzyme cleansing powder 40 g (₩27,000, sale ₩17,900, August 30 to November 28), 7 Rice Ceramide serum 50 ml (₩32,000, sale ₩19,500), PDRN booster toner 250 ml with 40 ml (₩25,000, sale ₩16,900), PDRN cleansing foam 150 ml (₩16,000, sale ₩12,900), PDRN capsule mist 100 ml (₩35,000, sale ₩21,500), gua sha cream 80 ml (₩45,000, sale ₩31,500) and PDRN lip serum 10 ml (₩7,000, sale ₩5,200, August 30 to November 28).
- Ulta, Anua brand page (67 products, no sale prices shown) and 17 product pages with sizes and prices, including the Heartleaf Pore Control Cleansing Oil ($20.00 for 6.76 oz), the PDRN Hyaluronic Acid Capsule 100 Serum ($28.00 for 1.01 oz; “Free standard shipping over $35”) and the Heartleaf 77 Soothing Toner ($21.00 for 8.45 oz), read November 10, 2026, Korea time.
- Olive Young US, search results for Anua (51 products with sizes and prices) and the PDRN serum product page (single 30 ml $29.00, refill set $53.00; “Free shipping on orders $35+”, standard delivery 2 to 7 days), read November 10, 2026. For the lip serum, the TXA serum and the PDRN cream we used the lowest price of a listing with set and single options.
- Anua US, all products (103 listings; single-product prices, bundles discounted; sizes shown for seven of the 14 products we compared) and shipping policy ($6.99 flat rate, free shipping on orders above $60), read November 10, 2026.
- Sephora, US brands list (no Anua entry), read November 10, 2026.
- Koriway’s K-Beauty Price Check, linked above (Olive Young Korea’s PDRN serum set at ₩27,500 on October 21, 2026).
- Incheon Airport, carry-on liquid rules (containers of 100 ml or less in carry-on baggage), read November 7, 2026.
- Exchange rate: ₩1,350 per US dollar, the round comparison rate we use across Koriway price guides. It is not a live rate.
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